Q. How did you attract/ address your audience?
A. I used feminine colors throughout and had a wide variety of images as well as using the free poster on the front and listing the artists. By listing the artists they are bound to find a few they are interested in as well as look at how that's only some of the people included. For mode of address, I had Siobhan look at the camera for the cover image. The word "free" on the front makes the reader feel like they are getting more than their money's worth. The phrase 'indie sweetheart kickin casual' shows that the genre is indie as well as an indie sweetheart would be either a relaxed person and/or a beloved indie artits. Indie is supposed to be casual and not too done up so kicking back casual and relaxing is always a good thing audiences can relate to.
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