Basic Magazine Terminology And Conventions

Terminology:
Cover: the front page 
Folio: page number, date, and name of the periodical on each page or spread.

Contents Page: the page that lists all the articles and features and their location

Gutter: the margin of the page at the point of binding, or the inside

page margin

Logo: the magazine’s nameplate,appearing on the cover, masthead, etc.

Masthead: the area, often boxed or given special typographic treatment, where the logo, staff listings, date of publication and other information regarding the publication is listed. The masthead of a magazine is very large and can be observed from a far distance.

Exclusive: story is promoted to the audience as only available in this magazine. selling point
Main story: the story generally about the person on the cover (which is what people are buying the magazine for so very important story)
Puffs coverline: summaries of the most enticing features and articles which are inside a magazine. on the cover, somewhat like headlines 
Direct mode of address: when the dominant image of a magazine looks towards the audience

Conventions:

Image dominates the page. This attracts the customer. They should be able to straight away realize who the celebrity/artist is and this helps sell the magazine. Customers are attracted by their roll models, someone they admire, or someone they find talented and attractive. If there is a woman on the cover, this does not mean that the target audience is women. Men's magazines generally have women all throughout.

Colors are used to portray certain messages or moods and themes. They also help to tell the audience whether the magazine is aimed at males or females. If the page/text is predominantly pink it is likely that the magazine is made for females (pink is stereotypically a feminine color whereas blue is generally stereotypically a male color).